Transforming Data Architecture for 360° Customer View

Redesigning Data Architecture to develop a 360° Customer View

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    Executive Summary:

    Aiming for strategic data transformation, Factspan helped a multinational media conglomerate successfully unify 65 diverse data sources, implementing innovative validation processes. This project established a dynamic 360-degree customer view, optimizing analytics. Leveraging advanced technologies like AWS Glue and Snowflake, the revamped architecture ensured a single source of source data, enhancing decision-making capabilities and operational efficiency.

    The implementation of the SODA framework and strategic automation facilitated the seamless consolidation of disparate data, positioning the company for sustained success in the ever-evolving entertainment landscape.

    Project Highlights:
    • Unifying 65 sources, amplifying comprehensive insights
    • Achieved 90% productivity gain with innovative data validation
    • Accelerated decision speed, realizing a 60% enhancement
    • Realized significant cost savings, totaling 30% efficiency
    • Positioned for 40% faster future system adaptability
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