From Data to Strategy

Factspan’s advanced analytics solutions for improved performance and forecasting

Marketing Analytics

Marketing Analytics

In the era of data abundance and intricate campaign dynamics, marketers often find themselves grappling with the challenges posed by data overload.

At Factspan, we are dedicated to equipping your marketing strategies with advanced, data-driven marketing data analytics solutions that leverage the latest technological advancements to reach favorable outcomes.

Questions we take a crack at

Market Mix Modeling

Can I predict customer acquisition efforts and optimize marketing spend through data?

Earn Trust

How can I better understand customer perceptions and brand reputation through sentiment analysis?

Sweat the Details

How does my marketing mix modeling optimize budget allocation and channel attribution?

Disagree and commit

Which visualization tools can help me in uncovering marketing trends and performance?

Ownership

How can cohort analysis drive personalized marketing campaigns based on customer behavior?

Price

How to effectively deploy A/B testing scenarios in evaluating marketing strategies and improving conversion rates?

We empower you to revamp your strategies, amplify your marketing impact, and achieve tangible success.

Our Services

Market Mix Modeling

Market Mix Modeling

Campaign Analysis and Optimization

Campaign Analysis and Optimization

Market Basket Analysis

Market Basket Analysis

Marketing ROI Optimization

Marketing ROI Optimization

Digital Marketing Analytics

Digital Marketing Analytics

Pricing and Promotion Analysis

Pricing and Promotion Analysis

Social Media Analytics

Social Media Analytics

Knowledge Hub

Case Studies

Executive Summary The client, a well-established healthcare organization in South Florida, grappled with significant challenges within their radiology department. Their...

Know More
Case Studies

Executive Summary The client is an American multinational retail corporation with multiple department stores, specialty stores, and e-commerce websites. It...

Know More
Case Studies

GenAI-Powered Transformation: Optimizing Hospital Reporting ...

Executive Summary The client, a well-established healthcare organization in South Florida, grappled with significant challenges within their radiology department. Their...

Case Studies

Automating CCPA Compliant Customer Data Requests for a Major...

Executive Summary The client is an American multinational retail corporation with multiple department stores, specialty stores, and e-commerce websites. It...

Customer Analytics

Customer Data Analytics

Understanding your customers’ needs and fostering lasting loyalty is paramount for the success of any business. However, navigating the vast pool of data to identify influential customer segments can be overwhelming, hindering growth, and impacting customer retention.

At Factspan, we specialize in unraveling the intricacies of customer data through our analytics services and solutions to provide impactful and metrics-focused insights.

Questions we take a crack at

Customer Analytics

Who are my high value customers and how is their journey from awareness to conversion?

Custome Centric

How to identify customer churn and enable proactive retention strategies?

Customer Lifetime Value Analytics

How to use RFM analysis to drive targeted marketing campaigns and increase customer lifetime value?

Disagree and commit

How can I use market basket analysis to uncover hidden product associations and enable cross-selling and upselling opportunities?

Raise the Bar

How to analyze customer sentiment and feedback to improve products and services?

Price

Can I map, understand, and optimize customer journey across multiple channels?

We dive deep into the vast oceans of data to transform your understanding and connection with customers.

Our Services

Customer Segmentation & Profiling

Customer Segmentation & Profiling

Customer Churn Analysis and Prediction

Customer Churn Analysis and Prediction

Customer Lifetime Value Analysis

Customer Lifetime Value Analysis

Customer Satisfaction and Loyalty Analysis

Customer Satisfaction and Loyalty Analysis

Customer Journey Mapping and Optimization

Customer Journey Mapping and Optimization

Customer Experience Analytics

Customer Experience Analytics

Customer Attrition and Retention Analysis

Customer Attrition and Retention Analysis

Knowledge Hub

Case Studies

Executive Summary The client, a well-established healthcare organization in South Florida, grappled with significant challenges within their radiology department. Their...

Know More
Case Studies

Executive Summary The client is an American multinational retail corporation with multiple department stores, specialty stores, and e-commerce websites. It...

Know More
Case Studies

GenAI-Powered Transformation: Optimizing Hospital Reporting ...

Executive Summary The client, a well-established healthcare organization in South Florida, grappled with significant challenges within their radiology department. Their...

Case Studies

Automating CCPA Compliant Customer Data Requests for a Major...

Executive Summary The client is an American multinational retail corporation with multiple department stores, specialty stores, and e-commerce websites. It...

Product Analytics

Product Analytics

We specialize in assisting businesses in making informed decisions about their products, enabling a deeper understanding of user behaviors such as purchase, usage, journey, adoption, and retention.

We incorporate intelligence at every stage of the product lifecycle to help you design exceptional products and deliver outstanding customer experiences with our product analytics services and solutions.

Questions we take a crack at

Customer Centric

Can I design my product data-stack to help me in better understanding of the product usage and feedback?

Earn Trust

How to identify drop-off points in the user journey and optimize the conversion process?

Sweat the Details

How to analyze cohorts for better understanding user behavior patterns and measuring the impact of product changes over time?

Disagree and commit

How to analyze user demographics and preferences to effectively segment users for targeted messaging and personalized product experiences?

Ownership

Can I use A/B testing methodologies, heatmaps, and session recordings to uncover intelligence on the user interactions with my product?

Price

Which loyalty programs are providing the best return on my marketing investment? How to personalize it for my customers?

With our data-informed insights, every stage in product development and adoption becomes a catalyst for growth for your company.

Our Services

Product Performance Analysis

Product Performance Analysis

Product Pricing and Promotion Optimization

Product Pricing and Promotion Optimization

New Product Development Analytics

New Product Development Analytics

Product Recommendations

Product Recommendations

Loyalty Personalization

Loyalty Personalization

Product Adoption & Usage Analysis

Product Adoption & Usage Analysis

Knowledge Hub

Case Studies

Executive Summary The client, a well-established healthcare organization in South Florida, grappled with significant challenges within their radiology department. Their...

Know More
Case Studies

Executive Summary The client is an American multinational retail corporation with multiple department stores, specialty stores, and e-commerce websites. It...

Know More
Case Studies

GenAI-Powered Transformation: Optimizing Hospital Reporting ...

Executive Summary The client, a well-established healthcare organization in South Florida, grappled with significant challenges within their radiology department. Their...

Case Studies

Automating CCPA Compliant Customer Data Requests for a Major...

Executive Summary The client is an American multinational retail corporation with multiple department stores, specialty stores, and e-commerce websites. It...

Sales Analytics

Sales Analytics

Achieving consistent sales performance and accurate forecasting is crucial for growth. However, the complexities of sales pipelines and the lack of comprehensive analysis platform creates uncertainty and missed revenue opportunities.

We empower decision makers to reorganize sales performance through actionable insights.

Questions we take a crack at

Sales Performance Analytics

How to effectively analyze the sales performance and promotion strategies across multiple geographies, brands, and channels?

Freight Analytics

How to precisely identify bottlenecks in the sales pipeline and optimize performance?

Sweat the Details

How to build intelligence within customer segments for identifying high-value prospects, tailoring sales strategies, and improving conversion rates?

Disagree-and-commit

How to predict future sales volumes, improve inventory management, and enable proactive decision-making?

Ownership

How to design performance dashboards and KPI tracking for real-time visibility into key sales metrics?

Price

What data visualization techniques can be used for presenting complex sales data in a clear and intuitive manner?

Our in-depth understanding of the sales landscape and tools helps our clients in building a comprehensive sales intelligence platform.

Our Services

Sales Performance Analysis

Sales Performance Analysis

Forecasting and Trend Analysis

Forecasting and Trend Analysis

Sales Pipeline Management

Sales Pipeline Management

Sales Funnel Analysis

Sales Funnel Analysis

Reporting and Dashboards

Reporting and Dashboards

Knowledge Hub

Case Studies

Executive Summary The client, a well-established healthcare organization in South Florida, grappled with significant challenges within their radiology department. Their...

Know More
Case Studies

Executive Summary The client is an American multinational retail corporation with multiple department stores, specialty stores, and e-commerce websites. It...

Know More
Case Studies

GenAI-Powered Transformation: Optimizing Hospital Reporting ...

Executive Summary The client, a well-established healthcare organization in South Florida, grappled with significant challenges within their radiology department. Their...

Case Studies

Automating CCPA Compliant Customer Data Requests for a Major...

Executive Summary The client is an American multinational retail corporation with multiple department stores, specialty stores, and e-commerce websites. It...

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