Marketing Analytics
In the era of data abundance and intricate campaign dynamics, marketers often find themselves grappling with the challenges posed by data overload.
At Factspan, we are dedicated to equipping your marketing strategies with advanced, data-driven marketing data analytics solutions that leverage the latest technological advancements to reach favorable outcomes.
Questions we take a crack at
Can I predict customer acquisition efforts and optimize marketing spend through data?
How can I better understand customer perceptions and brand reputation through sentiment analysis?
How does my marketing mix modeling optimize budget allocation and channel attribution?
Which visualization tools can help me in uncovering marketing trends and performance?
How can cohort analysis drive personalized marketing campaigns based on customer behavior?
How to effectively deploy A/B testing scenarios in evaluating marketing strategies and improving conversion rates?
We empower you to revamp your strategies, amplify your marketing impact, and achieve tangible success.
Our Services
Market Mix Modeling
Campaign Analysis and Optimization
Market Basket Analysis
Marketing ROI Optimization
Digital Marketing Analytics
Pricing and Promotion Analysis
Social Media Analytics
Knowledge Hub
Customer Data Analytics
Understanding your customers’ needs and fostering lasting loyalty is paramount for the success of any business. However, navigating the vast pool of data to identify influential customer segments can be overwhelming, hindering growth, and impacting customer retention.
At Factspan, we specialize in unraveling the intricacies of customer data through our analytics services and solutions to provide impactful and metrics-focused insights.
Questions we take a crack at
Who are my high value customers and how is their journey from awareness to conversion?
How to identify customer churn and enable proactive retention strategies?
How to use RFM analysis to drive targeted marketing campaigns and increase customer lifetime value?
How can I use market basket analysis to uncover hidden product associations and enable cross-selling and upselling opportunities?
How to analyze customer sentiment and feedback to improve products and services?
Can I map, understand, and optimize customer journey across multiple channels?
We dive deep into the vast oceans of data to transform your understanding and connection with customers.
Our Services
Customer Segmentation & Profiling
Customer Churn Analysis and Prediction
Customer Lifetime Value Analysis
Customer Satisfaction and Loyalty Analysis
Customer Journey Mapping and Optimization
Customer Experience Analytics
Customer Attrition and Retention Analysis
Knowledge Hub
Product Analytics
We specialize in assisting businesses in making informed decisions about their products, enabling a deeper understanding of user behaviors such as purchase, usage, journey, adoption, and retention.
We incorporate intelligence at every stage of the product lifecycle to help you design exceptional products and deliver outstanding customer experiences with our product analytics services and solutions.
Questions we take a crack at
Can I design my product data-stack to help me in better understanding of the product usage and feedback?
How to identify drop-off points in the user journey and optimize the conversion process?
How to analyze cohorts for better understanding user behavior patterns and measuring the impact of product changes over time?
How to analyze user demographics and preferences to effectively segment users for targeted messaging and personalized product experiences?
Can I use A/B testing methodologies, heatmaps, and session recordings to uncover intelligence on the user interactions with my product?
Which loyalty programs are providing the best return on my marketing investment? How to personalize it for my customers?
With our data-informed insights, every stage in product development and adoption becomes a catalyst for growth for your company.
Our Services
Product Performance Analysis
Product Pricing and Promotion Optimization
New Product Development Analytics
Product Recommendations
Loyalty Personalization
Product Adoption & Usage Analysis
Knowledge Hub
Sales Analytics
Achieving consistent sales performance and accurate forecasting is crucial for growth. However, the complexities of sales pipelines and the lack of comprehensive analysis platform creates uncertainty and missed revenue opportunities.
We empower decision makers to reorganize sales performance through actionable insights.
Questions we take a crack at
How to effectively analyze the sales performance and promotion strategies across multiple geographies, brands, and channels?
How to precisely identify bottlenecks in the sales pipeline and optimize performance?
How to build intelligence within customer segments for identifying high-value prospects, tailoring sales strategies, and improving conversion rates?
How to predict future sales volumes, improve inventory management, and enable proactive decision-making?
How to design performance dashboards and KPI tracking for real-time visibility into key sales metrics?
What data visualization techniques can be used for presenting complex sales data in a clear and intuitive manner?
Our in-depth understanding of the sales landscape and tools helps our clients in building a comprehensive sales intelligence platform.
Our Services
Sales Performance Analysis
Forecasting and Trend Analysis
Sales Pipeline Management
Sales Funnel Analysis
Reporting and Dashboards