Enhanced Customer Engagement through Unified Data Model and Power BI Dashboard

Executive Summary

One of the largest food and drug retailers in the United States faced challenges in obtaining a complete view of customer engagement due to data fragmentation across various communication channels. To address this, they sought a unified data model and Power BI dashboard to assess channels’ performance and campaign effectiveness. 

Factspan team designed a data model to provide a single source of truth. By deploying ETL processes, the team consolidated data from SMS, App & email push notifications, In-app messages, Email and Ecommerce platforms into a unified data warehouse. The robust data model enabled an enhanced analytical approach by enriching CRM data with customer segmentation and company’s banners, providing a comprehensive view of customer profiles and sentiment analysis. 

Leveraging Power BI, the team created an interactive dashboard showcasing customer engagement metrics, channel breakdowns, customer segmentation, campaign & banner performance, time analysis, and sentiment analysis. As a result, customer engagement increased by 15% with the new engagement strategies and positive sentiment in customer feedback improved by 20% following the implementation of the initiatives.

Project Highlights

  • Built a comprehensive view of customer segments across channels, based on demographics and engagement history.
  • The time analysis component in the dashboard allowed the client to identify peak engagement periods.
  • The new dashboard empowered the team to improve on customer engagement and conversion by over 15%.

 

Want to know more? Fill the details below
Please enable JavaScript in your browser to complete this form.

Most Popular

Let's Connect

Please enable JavaScript in your browser to complete this form.

Join Factspan Community

Subscribe to our newsletter

Related Articles

Add Your Heading Text Here

Case Studies

GenAI-Powered Transformation: Optimizing Hospital Reporting for Improved Patient Care

Executive Summary In a strategic initiative, a prominent hospital chain in …

Read More ...
Case Studies

Transforming Merchandising Efficiency – DataMigration with MuleSoft and Snowflake

Executive Summary Factspan Analytics addressed a critical business challenge for a …

Read More ...
Blogs

Meta’s LLAMA 2 Vs Open AI’s ChatGPT

Explore the world of cutting-edge AI with a detailed analysis of Meta’s LLaMA and OpenAI’s ChatGPT. Uncover their workings, advantages, and considerations to help you make the right choice for your specific needs. Dive into the future of AI and its profound impact on content creation and data analysis.

Read More ...
Blogs

Data Contract Implementation in a Kafka Project: Ensuring Data Consistency and Adaptability

Data contracts are essential for ensuring data consistency and adaptability in data engineering projects. This blog explains how to implement data contract in a Kafka project and how it can be utilized to solve data quality and inconsistency issues.

Read More ...
Webinar & Events

Chaos to Control in Generative AI era: Laying the foundation through Data Governance & Engineering

In today’s data-driven world, businesses face numerous challenges, from ensuring consistent …

Read More ...
Blogs

CDP: A band-aid solution?

Step into the world of Customer Data Platforms (CDPs) with our captivating blog, designed to guide you through every angle. Discover the origin story of CDPs – why they stepped into the spotlight. Uncover their true essence and explore the four common categories they belong to. Delve into real-life scenarios with eight compelling use cases that are revolutionizing businesses today. Tackle the question: are CDPs a quick fix or a sustainable solution? And don’t shy away from addressing the challenges that come with CDP territory. Wrapping it all up, you’ll find key takeaways that provide fresh insights into this dynamic technology.

Read More ...