Executive Summary
A leading global retailer partnered with Adobe and Factspan to modernize its customer engagement strategy by replacing siloed data and legacy marketing systems. Campaigns and journeys that previously took weeks to design and launch were accelerated by more than 50%, while pilots showed double-digit uplifts in engagement and sales.
By deploying Adobe Experience Platform (AEP), Real-Time CDP, Journey Optimizer, Adobe Target, and Adobe Analytics, the client gained a composable, cloud-native foundation for unified data, real-time personalization, and faster experimentation. Factspan ensured the platform was implemented with governance guardrails and scalable architecture, positioning the retailer as a leader in intelligent customer engagement.
Business Impact:
- 50%+ faster campaign build and launch cycles
- Double-digit uplift in customer engagement and sales
- 40% reduction in reporting cycles via Adobe Analytics
- Automated segmentation freed teams from manual work
- Improved ROI through reduced media waste and targeted personalization