Operational Data Platform Implementation for a Global Entertainment Company

Executive Summary

A global entertainment enterprise was modernizing its Parks data ecosystem by consolidating fragmented customer and transaction datasets into a governed platform foundation. While the enterprise data platform could already deliver trusted analytics datasets, core guest and operational use cases required faster access to standardized profiles and interoperable data across systems.

Factspan enabled the platform to function as a reliable shared data layer by implementing governed data contracts and PII controls, standardizing core customer and transaction datasets, and publishing reusable Snowflake data assets. This allowed downstream applications and teams to access consistent guest information without building custom integrations, improving data reliability and operational usage across the organization.

Business Impact:

• Built and standardized 100+ production-ready enterprise data models and completed ~93% of the planned data assets
• Validated and improved 100+ shared datasets to make them reliable and easier for downstream teams to use
• Resolved 280+ data and performance issues, stabilizing the platform and reducing recurring operational effort
• Unified guest and operational data by onboarding 40+ source systems, enabling consistent data use across applications