August 2022

Tableau- A Contemporary Approach to BI and Analytics

Tableau – A Contemporary Approach to BI and Analytics

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With growing demand for data there’s an increasingly growing competitive business intelligence and analytics market. Today, we believe a critical aspect of assessing modern BI solutions is to understand more than the present capabilities of various software. Here’s when Tableau comes handy in Business Intelligence solution. This is why Tableau is distinguished from other business …

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Crowd Analysis- Can you Notice a Pattern?

Crowd Analysis – Can you Notice a Pattern?

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‘Crowd Analysis’ – Does that word ring a bell? Let’s take a moment reminding all analytical tools like Google Analytics, Moz Analytics, Pinterest Analytics, Twitter Analytics, and the gamut of data that these tools analyze in day-to-day lives. Being a marketer myself, I and my team understand the importance of Analytics. It is significant to …

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Blockchain in Data Science - The Future of Data Integrity

Blockchain in Data Science – The Future of Data Integrity

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When it comes to money, trust in transactions has always been a wobbly affair. So when virtual currencies like Bitcoin were the talk of the town. The users found a huge gap as there was no trustworthy and reliable system in place to authenticate the virtual currency transactions. On the digital platform, there are currently …

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Conjoint Analysis: A Cheat Sheet To Know Customer Preferences

Conjoint Analysis: A Cheat Sheet To Know Customer Preferences

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Consumers today have an overwhelming number of options regardless of the business. Most shoppers experience “choice paralysis” when presented with so many options; this condition occurs when there are more options than we can reasonably process. As a result, it is harder than ever for a product owner to assess the target market’s preferences. For …

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