entertainment

Top 3 Ways Netflix Uses Analytics to Keep Customers Hooked

Top 3 Ways Netflix Uses Analytics to Keep Customers Hooked

Netflix is the leader in the entertainment industry with more than 93 million users worldwide. In fact, Netflix uses analytics to keep customers hooked by collecting data as users log in, browse and watch the content. But, how does it manage to produce shows that the audience loves? The Netflix algorithm jumps to work as […]

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4 Uses of AI in Netflix and Other Streaming Services

4 Uses of AI in Netflix and Other Streaming Services

As online streaming services boom, AI becomes integral for platforms like Netflix to personalize experiences. From thumbnail selection using contextual bandits to tailored movie recommendations based on viewer preferences, AI is reshaping how we consume content. Quality control processes, powered by machine learning, ensure optimal viewing experiences, while advancements like deep learning aim to enhance live streaming quality.

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