Adobe Target

Adobe Target expert

Key Responsibilities:
Adobe Target Implementation and Management
• Implement and maintain Adobe Target solutions for website and mobile platforms.
• Configure and manage A/B tests, multivariate tests, auto-allocation tests, and personalized
experiences.
• Integrate Adobe Target with Adobe Experience Cloud, Adobe Experience Platform, and third-party
solutions.
• Develop personalization strategies using customer data and behavior analytics.
Technical Expertise
• Hands-on experience in JavaScript, HTML, CSS, HTTP, and XML configuration.
• Debug and troubleshoot technical issues, including configuration and integration challenges.
• Support and troubleshoot test setups and deliver custom site experiences.
Collaboration and Strategy
• Partner with digital marketing teams to define and execute targeted campaigns.
• Work with cross-functional teams (developers, designers, marketers) to assess the technical
feasibility of tests and experiences.
• Collaborate with web analytics teams to track, analyze, and report on performance metrics.
• Align with user experience designers to ensure consistency with the design system and branding.
Optimization and Analysis
• Develop and execute a roadmap for ongoing optimization and personalization efforts.
• Analyze test results and provide actionable recommendations to optimize website/app experiences
• Stay updated on Adobe Target features and industry best practices to drive innovation.

Qualifications:
• Education: Bachelor’s degree (B.Tech/BE) mandatory; Master’s optional.
• Experience:
5+ years of overall experience with minimum of 3 years’ experience working with Adobe Target
for A/B testing and personalization.
Proven track record of delivering measurable results through personalization strategies.
Experience with Single Page Application (SPA) frameworks, mobile, and email
implementations.
Proficiency in web analytics tools such as Adobe Analytics or Google Analytics.
• Technical Skills:
Expertise in JavaScript, HTML, CSS, HTTP, XML, and tools like Postman.
Familiarity with Adobe Experience Platform tools like CDP, AJO, or CJA is a plus.
• Certifications: Adobe Target certification is highly desirable.
• Soft Skills:
Strong analytical and problem-solving abilities.
Excellent communication and presentation skills.
Strong organizational and project management skills.
• Preferred Skills
Hands-on experience with personalization for mobile apps and email campaigns.
Experience in managing large-scale optimization projects across multiple platforms.
Familiarity with developing and executing personalization roadmaps.

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Adobe analytics- Senior Principal Analyst

Factspan Overview:

Factspan is a pure play data and analytics services organization. We partner with fortune 500 enterprises to build an analytics centre of excellence, generating insights and solutions from raw data to solve business challenges, make strategic recommendations and implement new processes that help them succeed. With offices in Seattle, Washington and Bangalore, India; we use a global delivery model to service our customers. Our customers include industry leaders from Retail, Financial Services, Hospitality, and technology sectors.

Job Responsibilities
• The Senior Principal Analyst will be responsible for driving the large multi environment project end to end and will act more of an individual contributor.
• Plan and execute the projects and be able to guide the junior folks in the team.
• Excellent presentation and communication skills, and strong team player.
• Experience in working with clients, stakeholders, product owners to collect requirements and creating solutions, estimations.

Requirement & Skills:
• 8+ years of overall experience and 5+ years of relevant experience in working with Adobe Ecosystem
• Experience in Working on Adobe Customer Journey Analytics (Mandatory)
• Experience in working on Adobe Target and Adobe Experience Platform.

Educational Qualification:
• Bachelors / master’s in engineering and technology

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