Adobe Journey Optimizer Specialist
Responsibilities
We are seeking a skilled Principal Analyst experienced in Adobe Journey Optimizer to join our team in a Solution
Consulting role. This position involves hands-on solution implementation, supporting clients in adopting the Adobe
Experience Cloud to enable business transformation.
Key Responsibilities:
1. Campaign Development and Implementation
• Develop, test, and implement Adobe Journey Optimizer (AJO) campaigns and workflows based on business
requirements and marketing objectives.
• Configure and test multi-touch campaigns to ensure accurate tracking, targeting, and messaging.
• Develop and code email templates using HTML, CSS Modules, and JavaScript.
2. Platform Configuration and Integration
• Implement and configure AJO features such as journey orchestration, triggers, automations, actions,
messages, and offers.
• Create AJO events, delegate email subdomains, and set up IP warming strategies, IP pools, and channel
surfaces.
• Build data models and configure data schemas in Adobe Experience Platform (AEP) to ensure proper
mapping of classes, field groups, identities, and attributes.
• Leverage AEP APIs and SDKs to stream data from different application connectors.
3. Solution Design and Delivery
• Collaborate with clients to understand business objectives and design solutions using AEP and AJO to meet
their needs.
• Implement data ingestion, data modeling, segmentation, and personalization in AJO.
• Design custom workflows, validation rules, and automated alerts for efficient marketing processes.
4. Data Management and Quality Assurance
• Apply data quality rules, validate data quality, and ensure proper data synchronization.
• Provide guidance on best practices for data classification, retention, and privacy.
5. Troubleshooting and Support
• Diagnose and resolve technical issues related to AEP and AJO, including data integration and system
errors.
• Perform proactive problem diagnosis and collaborate with cross-functional teams, such as developers and
data engineers, to ensure project success.
6. Knowledge Sharing and Mentorship
• Share expertise with team members and provide guidance to junior team members.
• Participate in code reviews, testing, and deployment activities.
Qualifications:
• Education: Bachelor’s degree (B.Tech/BE) mandatory; Master’s optional.
• Experience: 5+ years of overall experience with minimum of 2 years’ experience working with Adobe Journey
Optimizer (AJO).
• Technical Expertise
o Hands-on experience with Adobe Journey Optimizer (AJO) and related Adobe Experience Cloud
platforms.
o Proficiency in developing campaigns, workflows, and leveraging AJO APIs and application
knowledge.
o Strong understanding of data management, segmentation, personalization, and automation
.
• Skills and Knowledge
o Ability to develop SQL queries for data management tasks.
o Experience with responsive website design and online marketing, including email, mobile, and social
channels.
o Understanding of the marketing lifecycle and sales funnel stages.
o Expertise in creating and automating customer journeys across products and services.
Adobe Journey Optimizer Specialist Read More »