Driving Platform Rationalization with Cloud Migration to GCP

Executive Summary

A global technology company initiated a cloud modernization effort to migrate data pipelines, GDPR systems, and marketing operations from AWS to GCP. The objective was to consolidate fragmented cloud workflows, reduce operational overhead, and prepare for a multi-tenant platform future.

Factspan supported this transition by stabilizing critical backend jobs, enabling sprint-based execution, and establishing end-to-end governance. With structured milestones, documentation, and stakeholder engagement, the migration laid the groundwork for improved scalability, resilience, and campaign performance across product lines.

Business Impact:

• Deleted 68M inactive records via GDPR, achieving first-batch CPRA compliance
• 60% drop in GDPR pipeline failures post backend stabilization
• 70% of AWS-based jobs migrated to GCP with automation
• ~$50K incremental revenue enabled during Black Friday via campaign targeting
• 3x faster UAT completion through sprint-based planning and documentation
• Significant reduction in tech debt and manual monitoring overhead