The world is shifting towards voice-enabled virtual shopping assistants, one that is available all day long. It keeps track of user preferences, sometimes even before users are aware of their own needs.
Meanwhile, the voice revolution is soaring at full tilt. But the real question is what benefits can a voice search do for your eCommerce business? How does voice search work for an eCommerce business? and how can you harness and optimize it to ensure that you are gaining real benefits? As you read along this article will answer these questions.
Voice Search for Virtual Store
Artificial intelligence has been a central pillar for a variety of advances in search engine innovation. Areas like NLP (Natural Language Processing), voice recognition, speech recognition, and translation have helped eCommerce companies build an assistive experience for customers. Moreover, companies are utilizing speech recognition and voice technology to gather data, navigate, and translate our voices into text. Then, the same system gives voice assistants and search engines actionable commands.
Additionally, speech recognition uses AI tools to converge the fields of linguistics, mathematics, and statistics. In simple terms, a speech recognition system could translate customers’ voices. On the other hand, voice recognition could comprehend a customer’s speech. A number of factors such as pronunciation, accent, pitch, volume, and background noise could impact the frequency of errors in the voice
The evolving growth of voice searches is steller and more retail businesses are now convinced that adopting voice searches could be a great business strategy. According to a survey, customers who used a voice bot spent $136 more on average than those who shopped solely through text search. Through this, we can infer that customers find it easier to ask a voice assistant to find a preferred product rather than typing.
You can also read The Do’s and Don’ts Of Predictive Analytics in the Retail Industry
Low Hanging Fruit of Voice Assistant
For an eCommerce company targeting mobile users is fairly easy as compared to other devices. Predominantly, mobile devices are equipped with essential hardware to support voice experience. Above all, PWC surveyed four out of three people, approximately 71% use mobile devices for voice search. Hence, eCommerce leaders could aim for mobile voice searches as a first step in scaling up their business.
In addition, localization is a primary component of voice assistants especially as a use case for retail. Customer personas for eCommerce businesses are not limited to one country or area. Therefore, a voice search enabled with localization can prove as an asset to the business by boosting customer engagement.
Lastly, customers are eager to use technologies that can ease their way of life. On the flip side, eCommerce businesses want the technology to listen, learn, process complex language, and anticipate needs – not just for transactional activities, but also to manage buyers’ journeys and understand customer sentiment. The ongoing challenge for eCommerce firms is how to balance the costs of localization-enabled high-tech solutions that offer a seamless and personalized experience for customers.
Revti Vadjikar is a digital marketing associate who creates and distributes compelling stories about data science. She creates engaging blogs, case studies, visual and video content for US-based businesses operating in a variety of industries. She is an engineer who is passionate about reading non fiction stories