Not too long ago, media companies had to make tremendous investments in technology and that meant owning a lot of shooting equipment and content broadcasting spectrum. These things were very expensive and gave the company an edge over its competitors.
The media sector has been evolving since the onset of its collaboration with technology. As a media company, you’re serving consumers all over the world with the click of buttons. However, it is not possible to build physical infrastructure in every country in the world. Moreover, media companies can’t become technology company it has to stick to their roots to cater to their customers. Hence, renting cloud storage is the most effective way to streamline data and store it for as long as you want.
Understanding the “Why” For Your Business
First and foremost, listing business goals and objectives you wish to achieve through cloud storage and migration must be set in context. This helps the company to move from where it is today to how much it can scale in the future. Your purpose as a media enterprise could be to decommission some workload, you wish to consolidate. Or you want to move your virtual machines to the cloud. Or you want to modernize your data by transforming it into containers.
So how do you know which cloud strategy is compatible with your business problem? Firstly, you need to develop a catalog of all applications your business uses. Secondly, make a catalog for all your workload that you wish to migrate. Once you have a list in place, the technology company can decide on a cloud strategy for your business.
You can also read Impact of Data Portability on Entertainment Business
Which Strategy Works For You?
Let’s say you are an OTT platform, your platform traffic goes up during holiday seasons and you want to be able to meet the demand. You wish to reduce the storage cost as well as ensure scalability. How would you achieve these goals? You can look at this process in two ways:
Lift and Shift
In this case, you are not making any changes to the software but simply leaving the hardware behind and migrating all the data to the cloud. And the cloud providers maintain the data. This option reduces your cost and allows you to scale.
Refactoring the code works in a case where your software requires a lot of maintenance for new business requirements.
In conclusion, the media cloud-powered future is approaching fast. The media sector is data-driven. The cloud migration could support end-to-end production so the process is secure, flexible, and cost-effective. The footage could travel to the cloud from even the most remote locations. All the footage is securely stored in the cloud, so editors and visual effects (VFX) get to work immediately.
Cloud migration helps in accessing only the footage relevant to their role, same tools, same workflow, just more secure and efficient. As a result, stakeholders can review, approve and make changes in real-time. Video indexing makes a film searchable and understandable. Moreover, predictive analytics makes most of the marketing and distribution strategies.
Revti Vadjikar is a digital marketing associate who creates and distributes compelling stories about data science. She creates engaging blogs, case studies, visual and video content for US-based businesses operating in a variety of industries. She is an engineer who is passionate about reading non fiction stories